For more than a decade, Paul Fulton, founder and president of Fulton365, served in an executive capacity over sales & marketing with one of the world’s premier retailers. He has personally visited and assisted with the opening of hundreds of retail outlets in more than 20 countries. From retail stores around the US and in the world’s most exclusive cruise ship and resort destinations, to carts and kiosks in the country’s elite malls, Mr. Fulton has developed a keen understanding of what it takes to make retail a success.
Fulton365, LLC was established to help entrepreneurs and mature businesses alike expand to a new level of sales. Clients range from fully-funded start-ups to more mature $1 billion organizations. Each client is individually serviced based on specific needs and timelines. All clients are given the distinct advantage of having a combined 100 years of sales and marketing experience on their side. Ambitious entrepreneurs also use the Fulton365 team to compile business plans and conduct due diligence and risk analysis for new potential business ventures, including franchise evaluation and negotiations.
Most recently, the team at Fulton365 has assisted with the successful opening of retail stores for Crocs within the Caribbean, Porsche-Design within Latin America and Seafolly with its first US store in Fashion Island, Newport, CA. In addition to retail store expansion, the Fulton365 team successfully launched cruise line marketing promotions established to direct cruise ship passengers to in-port stores for its clients within the largest cruise ship ports in the Caribbean. Jimmy Buffett’s Margaritaville significantly increased same-store sales under Mr. Fulton’s direction.
In addition to traditional brick-and-mortar retail, Mr. Fulton has executed successful e-commerce and omni-channel marketing initiatives with online retailers, boosting same-store sales and channel development.
Pitfalls are expensive and time, coupled with inexperience, often lead to costly mistakes. Long-term strategies are always “fool proof” but short-term execution can easily drift or fail. “Great ideas need landing gear as well as wings”, said C.D. Jackson. The Fulton365 teams of consultants work on the client’s behalf to deliver results quickly in the short-term to ensure long-term success.
If it’s retail, we know it. Brick-and-mortar or virtual, we will help you increase profits!