How to Start & Grow Your Business

Private equity firms are increasingly embracing fractional CMOs to accelerate marketing maturity, drive go-to-market strategy, and prepare portfolio companies for exit. But not ...

This article explores how fractional CMOs help PE groups unlock untapped marketing ROI and accelerate time to value.

A go-to-market (GTM) strategy isn’t just about launching a product—it’s about aligning every marketing and sales asset toward accelerated growth.