For more than a decade, Paul Fulton, founder and CEO of Fulton365, served in an executive capacity over sales & marketing with one of the world’s premier retailers. He has personally visited and assisted with the opening of hundreds of retail outlets in more than 20 countries. From retail stores around the US and in the world’s most exclusive cruise ship and resort destinations, to carts and kiosks in the country’s elite malls, Mr. Fulton has developed a keen understanding of what it takes to make retail a success, particularly with experience-seeking millennials.
In addition, Mr. Fulton was responsible for a global supply chain for more than 20,000 product SKUs that were produced and sold in countries all around the world. His team today includes a global network of product manufacturers and sourcing experts that can help source your products to improve quality and price.
Fulton365, LLC was established to help entrepreneurs and mature businesses alike expand to a new level of sales. Clients range from fully-funded start-ups to more mature $1 billion organizations. Each client is individually serviced based on specific needs and timelines. All clients are given the distinct advantage of having a combined 100 years of product, sales and marketing experience on their side. Ambitious entrepreneurs also use the Fulton365 team to compile business plans and conduct due diligence and risk analysis for new potential business ventures including franchise evaluation and negotiations.
Most recently, the team at Fulton365 has assisted with the successful opening of retail stores for Crocs within the Caribbean, Porsche-Design within Latin America and Seafolly with its first US store in Fashion Island, Newport, CA.
In addition to brick-and-mortar retail store expansion, the Fulton365 team successfully launched cruise line marketing promotions established to direct cruise ship passengers to in-port stores for its clients within the largest cruise ship ports in the Caribbean. Jimmy Buffett’s Margaritaville significantly increased same-store sales under Mr. Fulton’s direction.
In addition to traditional brick-and-mortar retail, Mr. Fulton has executed successful e-commerce and omni-channel marketing initiatives with online retailers, boosting same-store sales and channel development. Two of its most-recent website launches include VanillaPura and Margaritaville Caribbean.
Pitfalls are expensive and time, coupled with inexperience, often lead to costly mistakes. Long-term strategies are always “fool proof” but short-term execution can easily drift or fail. “Great ideas need landing gear as well as wings”, said C.D. Jackson. The Fulton365 team of consultants works on the client’s behalf to deliver results quickly in the short-term to ensure long-term success.
If it’s retail, we know it. Brick-and-mortar or virtual, we will help you increase profits!
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