100% Money Back Guarantee on Every Service
About Us
Business owners. Shopify experts. Fractional CEO, CMO, CRO & More.
We are business owners helping business owners. We work with start ups to $BB global brands. We serve as fractional CMOs for private equity groups evaluating business acquisition. We also provide post-acquisition assistance for marketing maturation studies and strategy execution. Not only do we operate this consulting and services business, we also own and manage our own Shopify retail business. Our passion is business and helping other business owners and managers succeed.
Fulton365 started in 2011, working in the Caribbean, Mexico and cruise ship markets around the world with brands like Crocs, Seafolly and Margaritaville. We have also worked with dozens of app developers and small Shopify start-ups. This makes us one of the most unique business consultancies with visibility into multiple markets and a broad range of retail and marketing acumen.
We are Shopify experts helping new Shopify store owners successfully live their dream by opening a business of their own. We also help mature Shopify store owners improve their marketing, merchandising and customer experience. We work with Shopify app developers to ensure their apps meet customer needs.
We are Caribbean and cruise ship market experts and work with companies wanting to expand their brand into cruise ship ports and onboard cruise ships.
We are also US retail marketing experts for both brick-and-mortar and online. We utilize AI and pride ourselves in being efficient, accurate and fast.
As consultants, the number 1 question we are asked is, "If you know business so well, why don't you start a business yourself?" We did...and we still run it today. We grew it organically from $0 to seven figures.
So why consult? Our consulting business started 6 years before our online business and has been a major part of our lives since starting. And we receive inquiries regularly from business owners and private equity groups that need some guidance with marketing strategy, due diligence and marketing execution. We receive increasing numbers of inquiries from new entrepreneurs that want to open an online store of their own - many of whom are retiring Gen Xers that fear they missed their opportunity to succeed online. With some training, we help them live their dream of entrepreneurship even into retirement.
We enjoy consulting, we enjoy helping others succeed and we enjoy the challenge of looking at different businesses in different industries and applying sound business principles to each.
A-la-carte Consulting?
We are an a-la-carte consulting service, giving you the freedom to simply purchase one service at a time without the need for long-term contracts. Simply buy a service and try us out. If you aren't satisfied, we offer a 100% money back guarantee. Working with a business consultant has never been easier. We stand by our efforts and know that we will add value to your business. Unlike agencies that want to tie you into long-term agreements, we make it simple and risk free to work with us.
Another part of our business model is to share our best practices and help you do the same. We have a FREE private Facebook group that connects small business owners and entrepreneurs from around the world to share advice, promote their businesses and discuss challenges 24/7.
More about Fulton365
We have opened over one hundred brick and mortar retail stores in 20+ countries and have successfully applied our "brick and mortar" principles to e-commerce with sustainable, long-term results. We have operated 8 figure e-commerce businesses and started a 7 figure Shopify store from scratch.
Whether you're starting a side hustle to make a few extra bucks each month to pay additional bills, or whether you're fully committed to your business, our consulting service will help you maximize profits, grow organically, increase customer retention and sustainably grow your business.
Here is a list of recent projects we have consulted with:
- Shopify e-commerce store builds
- Due diligence assistance (PE) - marketing maturity analysis.
- Post-acquisition assistance (PR) - first 100 day plans.
- Shopify app development
- Cottage laws - helping customers set up at home business
- Mailchimp email optimization
- SEO optimization
- Meta ad optimization
- Product sourcing - glass jars, spices, jewelry, textiles & more.
- Brick and mortar location/lease review and profitability analysis
- Turn-a-round planning for businesses experiencing a sales decline
- Product profitability and pricing analysis
____
Whatever your business, large or small, give us a call and let's talk about how we can help you succeed. And, since we successfully started our own business and still manage it today, you know that when you speak with us, you aren't just speaking with consultants. You are speaking with business owners that know what it takes at a grass-roots level, to make your business succeed.
"I look forward to personally working with you, to help your business grow profitably.
Paul Fulton
2 x CEO
2 X President - Reporting to Board/PE
1 X Sell/Acquisition/Merger with Private Equity
1 X Executive Vice President Sales/Marketing
2 X Successful Start Ups
1 X Best Selling Author
Bachelor of Science - Marketing
Masters of Business Administration (MBA)
At your service, 365 days a year - because retail never stops.