Email Marketing

The experienced team at Fulton365 can manage build and execute your email strategy for you. Whether you're looking for a one-time review, development and/or overhaul of your existing campaign or someone to manage your emails every day, we can help. 

Our greatest success with email has come through Mailchimp that is synced with Shopify. But we are familiar with Klaviyo and other platforms as well. Regardless of the platform, a successful email strategy should include the following:

• Customer acquisition strategy.
• A welcome series of emails to introduce new customers to your brand.
• Automation - so you aren't setting up new emails every day.
• A call to action to make the first purchase - sometimes with a discount. 
• A lifetime customer value, to determine the cost per customer acquisition against the future profit earned per customer to generate a per customer ROI. 
• Conversion rate targets. 
• Acceptable unsubscribe rates. 
• Creativity. 

We organize all of this for you as we begin our campaigns. Of course, no campaign will be successful if the product isn't great and displayed effectively, so an initial product audit is also part of this program. 

Why use Fulton365 to manage your emails? 

• We started our own Shopify store and grew it to more than $1million/year in revenue in just 3 years as a side hustle. We did this to "practice what we preach" - which sets us apart from 99% of the consultants you may interact with. 
• We send over 1million emails/mo with our business and many more on behalf of other clients. 
  
• We built a 15-day onboarding campaign that converts at over 4% with an average order value that is higher than our standard online AOV. 
• We are business owners which means we aren't going to show your reports about emails performing well while revenue is not doing well. 
  
• Our efforts must result in increased revenue and profitability. It's that simple. 
• Our program starts at just $295/mo for a once-a-month email send and monitoring, up to $2,995/mo for daily email sends and monitoring. 
  

We are e-commerce owners helping e-commerce owners. While we can show you how to avoid expensive mistakes that we have made, we will also share our own best practices, making us an experienced consultancy based on real data, not hypothetical insights from consultants that teach, but never execute with their own money, at their own risk.