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Shopify Course #4: Marketing Strategy & Customer Acquisition
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Drive Traffic and Grow Your Customer Base
Learn proven marketing strategies to attract, engage, and convert customers for your Shopify store. This course covers essential marketing channels and tactics to build a sustainable customer acquisition system.
Each class is lead by a Shopify expert via Google Meet so you are getting real training from a real person that can answer your questions in real time, at a time that is convenient to you. A calendar of options will be sent after purchase, including evening and weekend options. Get a 100% refund after the class if you aren't fully satisfied.
What You'll Learn:
- Marketing Fundamentals - Understand the core principles of e-commerce marketing
- Target Audience Definition - Identify and understand your ideal customers
- Customer Journey Mapping - Design the path from awareness to purchase
- Social Media Marketing - Leverage Facebook, Instagram, TikTok, and Pinterest effectively
- Paid Advertising Basics - Introduction to Facebook Ads, Google Ads, and retargeting
- Influencer Marketing - Partner with influencers to reach new audiences
- Content Marketing Strategy - Create content that attracts and engages customers
- Marketing Budget Planning - Allocate resources effectively across channels
- Customer Acquisition Cost (CAC) - Calculate and optimize your acquisition costs
- Marketing Analytics Setup - Track performance with Google Analytics and Shopify reports
- Conversion Rate Optimization - Improve your store's conversion rates
- Launch Marketing Plan - Create a comprehensive plan for your store launch
Course Includes:
- Marketing strategy template
- Customer persona worksheet
- Marketing budget calculator
- Social media content calendar template
- Live Q&A session with instructor
- Access to course community forum
- Certificate of completion
- Lifetime access to course materials
Who This Course Is For:
Perfect for store owners ready to drive traffic to their store, entrepreneurs looking to build a sustainable marketing system, or anyone wanting to master customer acquisition strategies for e-commerce.
Course Duration:
Approximately 1 hour of class and 5-6 hours of content, designed to be completed at your own pace during week 2 of the 30-day program.
Ready to attract your first customers? Enroll today!
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